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Friday, August 18, 2017
Blog

Perspectives #1: Why have a blog on your website in 2017 if everyone is on Facebook and Instagram?

Peru Buesa is a Digital Marketing Specialist based in Sussex, and a friend of Huxley. 'Perspectives' is a new series of blogs by people we know and like. Should you have a blog on your website, or blog elsewhere? In other words, should you build an online brand where people find you and buy from you without constantly promoting yourself, or...

People Who Seem To Work – #4: DIGITAL MARKETING

This is the fourth of our People Who Seem To Work interview series Jimmy Edge has worked his way up to a managerial position in one of the worlds most well known software companies, Symantec. He took 5 from hanging 10 and gave us a refreshingly candid interview. #4 - DIGITAL MARKETING VERY BRIEFLY, YOUR BIOG PLEASE. From Wales, went to university in...

People Who Seem To Work – #3: BRANDING

This is the third of our People Who Seem To Work interview series We have managed to scoop Dan Germain out of his fruit-pulp Jacuzzi for ten minutes to answer some questions. He is Head of Creative at Innocent Drinks. #3 - BRANDING BRIEFLY, YOUR BIOG PLEASE. I was born in Leeds in 1973. I helped my friends launch innocent in 1999 and...

People Who Seem To Work – #2: ILLUSTRATOR

This is the 2nd in our series of interviews with skilled people who have worked hard and seen success. BILLY MATHER is an illustrator who lives in Brighton. He is prolific, smart, and funny (Billy is also a stand up comedian. A good one). WHY ARE YOU AN ILLUSTRATOR? I just love to express myself visually, in a funny way if possible....

People Who Seem To Work – #1: DESIGNER

This is the first in a series of interviews we have titled 'People Who Seem To Work'. Each interviewee in the series does something different for a living. We have chosen them because they're successful, because they are relevant, and because we think they will offer you something to think about, look at and learn from. We admire each of the...

5 Tips to Get More Visibility Using Your Existing Content

5 tips to get more visibility using your existing content
Crafting engaging, high-quality online content is key to a company's continued success, both short and long-term. However, great content means nothing if an audience cannot find it or does not know that it exists. Getting the most out of online content requires analysis, strategy, and no small amount of networking. You also need to take a hard look at...

Using Web Design to Influence Behaviour: A Look at the Psychology of Decisions

While content might be the lifeblood of your entire digital marketing strategy, it’s the way you present it that draws attention, increases readability and helps people to remember it. As such, the importance of good Web design should never be underestimated either. Brands need to consider the psychology behind user behaviour when people visit their websites. Different colours, fonts,...

Eight common reasons why your Agile project is failing

Up in flames - Eight common reasons why your Agile project is failing
Using Agile methodology has become the latest in project fashion. Agile has a compelling argument: faster delivery of products, rapid turnaround on changes, minimal documentation. It is no surprise that many project managers are leaving behind the old traditional ways of managing projects and embracing the Agile route. However, using an Agile methodology is no guarantee of success. If you...

Should I use WordPress for eCommerce?

Should-I-Use-Wordpress-for-Ecommerce
Powering more than a quarter of all the world’s websites, WordPress has become far more than just the blogging platform it was originally conceived as. Today, the world’s most popular content management system (CMS) is widely used for blogs, news websites, single-page websites and e-commerce stores. The open-source nature of WordPress has also given rise to an enormous global...

How much should you automate your social media?

Clock image - How much should you automate your Social Media
Using automation for your social media accounts can free up valuable time which can be spent undertaking other areas of your business which could otherwise get left behind or rushed due to the time consuming nature of social media networking.    Scheduling your Social Media posts Scheduling your posts and tweets and having them set out before you allows you to...