A lot of new businesses don’t have the budget for a website or time to spend on a DIY website tool like Squarespace. For some businesses, a website isn’t even necessary. We’re telling you how to give yourself good local SEO with a small budget and little time. These tips even work if you don’t have a website.
Get a Google My Business account.
Google make it very easy for a local business to present everything they need to their prospective customers and climb google ranking at the same time – with no need to leave Google itself. Google My Business is a FREE and very simple to use online tool that collects your business details and some content (photos) to then present your business clearly in Google search results and in Google Maps. Click here then follow the steps.
Use good quality images.
You can add images to your Google My Business account. It’s quite obvious that if you have something visual alongside your information it makes it more appealing to people to look at. If your images can show examples of your work – even better. Google prefer you to have images too – so you’ll show up more in Google searches if you have some photos on there. The better quality your images, the better people will perceive your business.
Smart phone photos are fine. Those cameras are amazing! Just try and use natural light, get the photo nicely framed before you press the button, and rest the phone on something still.
Encourage customers to leave reviews.
People decide to use your services or buy your product because they trust it. They trust it because of a variety of reasons, but one will be that they have read positive reviews. Again, if using Google My Business – all a person needs to do to leave a review is to find you on Google then click a button that allows them to leave a review. A business can not delete or edit bad reviews, so your average score (out of 5 stars) will be true. Crappy businesses won’t have a good score – but you will. It’s a no brainer.
63% of customers look at Google reviews, only 23% look at Facebook reviews. “63.6 percent of consumers say they are likely to check reviews on Google before visiting a business.” Review Trackers Survey https://www.reviewtrackers.com/online-reviews-survey/
Get directory listings.
A ‘citation’ is on online reference to your business details, or in layman’s terms – a directory listing. The trick is to have loads, and to make sure they’re all entered exactly the same. It’s time consuming work – but there are companies who do it for you at just a couple of pounds per citation if you don’t have the luxury of time (and it’s much easier). Google rewards businesses who have citations, as long as they’re consistent.
Choose one social account and do it properly.
Too many small business neglect their social media accounts because they got carried away, opened accounts on Twitter, Instagram, Facebook and LinkedIn but then don’t have time to update them. The best thing to do is to select the one that’s right for you, meaning there’s only a single account to keep up to date. Don’t be fooled into thinking Facebook is a good all rounder – you have to pay to be seen on there, and it’s wavering in popularity.
The combination of all the above will be a great foundation of marketing to ensure your business is visible online. It’s free, easy and effective. If you have any questions, please contact us and we’ll send a reply as soon as we can.
Did you find this blog useful? If so, just leave us a nice Google review and we’ll call it quits 😉