Ben Sharp of Sharp Precision Wheels is one of the World’s leading road bike wheel makers. Customers have included Tour De France winners and Olympic Gold Medalists. Ben approached Huxley in need of a brand identity, print assets and e-commerce website.

A good amount of time was spent developing the core elements of the brand identity – logo, typeface and colours. Sharp needed to enter the market with the confidence and professionalism of a renowned, established cycling brand – so we identified common elements that would help to achieve this.

Customers would be buying into the brand experience as well as the craftsmanship of the wheel maker. A solid, identifiable brand would give Sharp a foundation on which to build a loyal customer base.

Sharp came to Huxley with a good understanding how he wanted his customers to interact with the brand. Their offering includes unbeatable aftercare and in depth pre-sale consultancy, so creative thinking was needed around the way this is communicated via print assets.

> Wheel Birth Certificate
> Aftercare Guide
> Wheel Tag
> Rim Sticker
> Branded Box
> Ink Stamp
> Business Cards
> A5 Postcards

The Sharp website is built in WordPress and integrated with Shopify. Ben is able to add content and products via the CMS, and look at traffic and user behaviour on Google Analytics.

As with all Huxley websites, it is fully responsive and optimised for smartphones and tablets.